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Covering the Central Highlands
Central West Queensland

Business & Rural

23 October, 2020

Ride sharing the love in the Emerald community

RIDESHARING businesses have been a centrepiece of city living since Uber launched in Australia in 2012.

By Ali Goddard

Jay Edwards about town with some customers

Many more of its kind have popped up since, but none more needed than Emerald local rideshare busines.

Emerald local Jay Edwards and his wife Sally have brought a much-needed service to Emerald.

Hitting the streets February this year, Jay’s Rides has taken the Emerald community by storm, kicking up quite the fuss online.

Jay Edwards said he had “a few different business ideas over the years and was involved in the footy club for a time.”

“I saw the rideshare industry was growing, so I did some market research and saw a need and decided to see how it would work in Emerald. Now we’re trying to really establish the business,” he said.

“I went to Brisbane for the State of Origin and tried Uber and I really liked it, which gave me the idea to have something of its kind in Emerald.

“We started at the end of February and went successfully for four to five weeks, then we shut down when COVID hit.

“We did food delivery for three months before restrictions were lifted, and then we kicked back into gear at the start of August.

“We have a good mix of people who use our service, but generally we get younger people.

“Earlier in the night we tend to get older couples and families, but later on we mostly get younger people who have gone or are going out to the pubs.

“We just started our weekday service and we’ve already had people signing up business accounts to get their employees to and from the airport.

Mr Edwards said he had received great support from the Emerald community.

“We had to juggle a lot of personal things, and when we started was the worst time to start a business. It’s been a really challenging year, but we have been successful,” Mr Edwards said.

For more information on J-Lo’s Rides, visit their Facebook page. To book a ride, download their app of the same name in your app store.

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